Fifa president Sepp Blatter has fired his opening salvo in his campaign for re-election by saying Australia deserves to host the World Cup.
In his first column in FIFA Weekly magazine since confirming he will be a candidate for May's election, Blatter said: "Australia is the only continent never to have hosted the World Cup finals.
"That is basically an unfortunate omission in sporting history because very few countries boast such a rich sporting culture and long list of champions. We can say with confidence that it would be more than deserved if Australia were to stage the World Cup at some point."
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